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Further, in the NYT case, they can generally command 'premium' prices for their CPM-based ad placements, which will monetize better than would CPA/affiliate-based ad placements.

In general, this concept is why I believe major news publishers don't utilize affiliate marketing in their site monetization.

On the other hand "big" publishers -- like the New York Times -- have (theoretically) strict editorial / journalistic guidelines that would prohibit them from 'recommending' a merchant with an affiliate link, inside editorial content.

From 2007 to 2009, Furmansky was an analyst at the investment banking advisory firm Evercore, after which he served as Director of Business Development from 20 at Open Peak, a mobile cybersecurity company.

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For his various ventures, Furmansky has been described as a "serial entrepreneur." Furmansky appeared on the April 10, 2015 episode of the reality competition television series Shark Tank to pitch Budsies.

While he turned down an offer from the "sharks," the publicity his company received greatly expanded his business.

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Sparkology Founder Alex Furmansky established this invite-only social club on the principle of quality over quantity.